Sweet Freedom Summit: industry manipulation, mouth feel and vanishing caloric density

The Sweet Freedom Summit runs April 10-17. I like to do a sneak preview of some of the interviews so I can share some highlights with you and I was blown away by some of what I learned from Damon Gameau, Australian actor and producer of That Sugar Film.

His interview: The Real Dope on Added Sugars. We know this goes on but every time I hear it I feel mad (and a bit sad) that it happens and that it’s actually allowed to happen! And that so few people even know about this! Here goes:

Nestlé, for example, have about seven hundred PhD scientists just working on their foods and understanding what the mouth feel of the food is that makes us really like them or how it triggers certain parts of our brain and releases dopamine that makes us want more.

People often talk about, “It’s freedom of choice. People should be able to decide what they want.” But that’s fair enough if you understand the playing field and it’s a very one-sided playing field because these foods are being engineered to get you liking and wanting more and more of them. So, it is very hard for some people to say no to things.

This term was new to me: vanishing caloric density!

There is a great term I learned for those kind of—we have them in Australia—they are called Cheetos or Puffs where you have them and they feel like they turn to air in your mouth very quickly. It’s called vanishing caloric density. It means that you don’t feel like you are eating much. So, you can just sit there and watch TV and demolish an entire bag because it’s tricking your brain into thinking that you are actually not eating very much because they are disappearing in your mouth. So these have been designed this way, very carefully so that they’ll sell more of those products.

Damon is shocked by the manipulation and so should we all be!

That probably shocked me in terms of the manipulation there. And just to start to understand the level of rigging of science, the paid scientists, the PR companies that are pushing the food industry’s brand, how they attack certain groups in social media; just the sort of orchestration that these companies use to make sure that there is ambiguity and doubt in the public mind.

Damon’s interview airs on day 1 and not to be missed. Be sure to listen to the entire interview! You won’t believe what he did to himself in That Sugar Film! (hint: he embarked on a unique experiment to document the effects of a high sugar diet on a healthy body, consuming only foods that are commonly perceived, or promoted to be ‘healthy’.)

On day 1 you can also hear Jonathan Landsman (what sugar does in your body), JJ Virgin (sugar’s full impact) and Ty Bollinger (sugar-cancer connection).

The first step is awareness and knowing where sugar is found – this is covered extensively during the summit.

The next step is switching to a real whole foods diet with quality animal protein (I’m not a fan of a vegetarian diet – covered by one of the speakers) and healthy fats, organic produce and no sugar.

This is easier said than done for many people. You may know you need to quit sugar but willpower gets the better of you. If this sounds like you be sure to tune in to my interview.

In case you missed it, a few weeks ago I shared some snippets from my brain chemical/neurotransmitter imbalance interview with Sherry – addressing sugar cravings as well as anxiety and depression. I talk about the BIG connection between stress eating, comfort eating, emotional eating and low levels of the brain chemicals serotonin, GABA and endorphins.

Sherry loved our interview so much she’s decided to offer it as a gift to EVERYONE who signs up for the summit! So you can enjoy it from day 1 or tune in and comment when it airs.

The Sweet Freedom Summit runs April 10-17 and when you register you’ll get immediate access to my interview and some other cool sign up gifs.

Please share with family and friends who you know can benefit from this information!

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